Last Monday, Ama, a CGI character, was named "chief decision scientist" by the American brand PH5, in order to relay its sustainable approach to the public. The pixels-made creature explained why, this Saturday, on Instagram.
Read MoreThe virtual influencer Ama poses for the lookbook of PH5's Fall-Winter 2021-2022 ready-to-wear collection, on February 15, 2021, during New York Fashion Week (© Kun-Seok-Lee for PH5)