MAGAZINE - EN

Le Boudoir Numérique is a magazine, led by journalist Ludmilla Intravaia, which decrypts the impact of technology, innovation and digital on fashion and beauty

Le Boudoir Numérique tries Hermès scarfs, with an augmented reality filter, on August 12, 2021, on Instagram (© Le Boudoir Numérique)

Augmented reality to try the Hermès scarf

August 13, 2021

Less intimidating than pushing open the door of a luxury house, augmented reality filters make it fun and easy to immerse yourself in brands storytelling.