The top-model of the nineties is beauty incarnated in the new Pat McGrath's makeup campaign, Divine Rose, produced with a face filter style and unveiled four days ago.

By Ludmilla Intravaia

This is a new aesthetic that has acquired its acclaim on social networks, that of instagram and Snapchat face filters in augmented reality which even have their dedicated digital designers (more info in this Boudoir Numérique article). It is not surprising, in a digital era flooded with the most sophisticated images, that brands take hold of the visual codes of this trend, appreciated by Internet users and consisting of superimposing virtual elements on reality. And in this case, the face of model Naomi Campbell, 50 years old since May 22, immortalized in the campaign of Pat McGrath's new collection Divine Rose, unveiled four days ago, on the famous makeup artist's Instagram account.

Gold tears, pupils in which roses bloom, celestial crown, all against a background of powdery clouds…, the well-known top-model of the nineties embodies enhanced beauty, in all its splendor. Discover the video below.

* The Divine Rose collection from Pat McGrath's makeup line, Pat McGrath Labs, is availlable on the brand's website since May 29, 2020.

* Continue reading on Le Boudoir Numérique with the following articles :

- Johanna Jaskowska, augmented reality filters designer, in the 2020 Dazed 100 list 

- Parted or inclusive beauty sublimated by projection mapping

- Star Wars under the Christmas tree

- Instagram makeup is drag for everyone