Smart textiles, immersive fashion, personalization of the customer experience, biofabrication experiments, R&D in more sustainable alternative materials ... the reportage about the last Avantex edition is here.

By Ludmilla Intravaia

* Interactive customization by SmartPixels

A Nike sneaker, adorned with digital colorful lights, attracted Le Boudoir Numérique to the SmartPixels stand, where Marie Guilloton and Caroline Platz, respectively marketing manager and project manager of the French company, were telling visitors about their expertise in 3D modeling and product configurators.

Marie Guilloton explained : “SmartPixels creates interactive personalization experiences in stores and online. Our photorealistic personalization platform allows consumers to modify the products cuts, colors and materials. Our first achievements focused on innovation in the in-store customer experience, for example for Nike and Berluti, but we offer a similar experience across all e-commerce digital channels, applications and social networks.” SmartPixels website here.

Below, video on the collaboration between SmartPixels and the sports brand Nike.

Below, a video on the collaboration with the Italian shoe and leather goods brand Berluti.

* Smart textile by E&T Symbiose

Anaëlle Klinckemaillié, communication manager of E&T Symbiose, presented at Avantex the work of this design office in smart textile, founded in 2016, in Tourcoing : "We are developing solutions combining textiles and electronics to create new innovative products, both in terms of technique than use. We accompany companies from idea to industrialization, including counsel, prototyping, feasibility study and sourcing. We design luminous, heating or sensors integrated products for fashion, furniture, art, security sectors, for exemple for personal protective equipment (PPE) or for the army." E&T Symbiose website is here.

* Immersive fashion project Aran Labs 

At Ciaran Moore’s stand, Avantex visitors were able to experience the personalizing clothing process created by the Scottish designer, in an interactive virtual reality environment that allowed them to conceive custom print patterns directly printable on recycled items, thanks to Brother GTX apparel printers. Aran Labs website is here. Brother GTX website is there.

* Researches in biofabrication by Clara Davis 

The exhibition of this Franco-American textile designer, specializing in biomaterials and technologies applied to fashion, presented her DIY interdisciplinary experimentations on biofabrication, in a sustainable approach. Read Clara Davis’s interview to Le Boudoir Numérique : “Augmenting garments functionalities thanks to biomaterials”. Clara Davis website is here.

* Hemp and linen innovations

On this space dedicated to the textile use of those two plants, one could discover, amongst others, these initiatives :

- RBX Creations, a french startup specialized in textile materials innovation. Read the interview of its co-founder Anne Reboux on Le Boudoir Numérique : "Promoting textile hemp through research and development". 

- LINportant, cooperative for the production of linen T-shirts in Normandy. Read the interview of its managing director Paul Boyer to Le Boudoir Numérique : “Linen tells the collective story of french know-how”. Last march, LINportant launched an Ulule crowdfunding campaign which will notably see the opening, in June 2020, of a factory in Evrecy, near Caen. See the Ulule campaign here. LINportant website is here.

* Avantex, the high-tech and innovative textile trade fair, took place at Le Bourget, from February 10 to 13, 2020. The next edition of Avantex will take place from September 14 to 17, 2020. More information on the event website here.

* Continue reading on Avantex with these following Boudoir Numérique papers : 

- "Promoting textile hemp through research and development"

- “Linen tells the collective story of french know-how

- “Augmenting garments functionalities thanks to biomaterials”

- What to see in Avantex?

- "Biofabrication promotes eco-responsible fashion"

- “Textile know-how and science meet in Atelier Sumbiosis”