With its new single Why, released on October 7th, the korean group ONF dives into a futuristic world, from the Bir-Hakeim bridge, in Paris.

By Ludmilla Intravaia

Did you know that ? There is a spatio-temporal portal on the Bir-Hakeim bridge, in Paris, a passage regularly used by K-pop groups to go to Wondertechland, the country where all extravagances mixing technology and fashion are allowed, even highly recommended to ensure a smash hit in the hearts of enamored fans.

The last one to have used it is the South Korean group ONF, for the release of its 4th mini album Go Live on October 7th, and especialy in its first single Why, full of virtual watches, luminous tattoos and other science fiction wearables (see below).

Discover ONF’s music video Why below. 

* Continue reading on K-pop and fashion tech with these Boudoir Numerique papers : “SF9 starts a (fashion tech) revolution per minute” and “U-Know : Follow me like a (fashion tech) robot”.