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Fashion tech shopping – Optical fiber face mask by Neon Cowboys

Screenshot of the Neon Cowboys Instagram account, on June 30, 2020, showing the luminous Glow mask of the American brand (© Neon Cowboys)

The American brand Neon Cowboys, specialized in light-up accessories, released a Glow mask, during the Coronavirus crisis.

By Ludmilla Intravaia 

We saw it on Le Boudoir Numérique, facial masks have been on the rise with the Covid-19 pandemic (more info here), including visor-shaped masks (see here) or experimental masks (see here) and obviously, the so fashion tech light-up masks, for instance with LEDs by Lumen Couture (see here). No wonder this list goes on with this new creation by Neon Cowboys, the Glow mask, launched last May.

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The American company is known for its bright accessories, including its ligth-up cowboy hats, one of which, a pink one, was recently worn by the dancer Jamari Amour of the Balmain House in Legendary, the voguing competition of the video on demand service HBO Max, episode 4 of June 11, devoted to the Wild Wild West.

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The luminous mask is made of optical fiber, a plastic or glass wire, one of the characteristics of which is to transmit light. Available in pink and blue, the accessory has several possible light-up displays. Rechargeable, washable and waterproof, it is available for 38 US dollars (approximately 33 euros), on the Neon Cowboys website, here.

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* Continue reading about face masks with these following Boudoir Numérique papers :

- Lady Gaga’s visor-shaped headpiece catches the attention of fans

- Covid-19 : Léonard Guyot Post-Meta retractable mask

- From Kim Kardashian's Skims to fashion tech accessories, the mask, big winner of the Coronavirus crisis

- Lumen Couture Led Matrix face mask available in May

- Clara Daguin continues her work on light-up face masks

- Covid-19 inspires fashion accessories to Fecal Matter