The American animal rights association PETA announced yesterday that it has given a compassion in fashion award to Barbadian singer Rihanna for her vegan leather capsule collection launched at the beginning of April. Peta France also announced today that Sandro, Maje and Claudie Pierlot are turning away from exotic skins.

By Ludmilla Intravaia

"With her new vegan collection, Rihanna shows how easy it is to create a killer look that no animal had to die for." It is in these terms that Lisa Lange, Communication Senior Vice President of PETA (People for the Ethical Treatment of Animals), the American association for the protection of animal rights, announced on April 9 (press release here), the Compassion in Fashion award received by the Barbadian singer for her vegan leather capsule collection, launched on the first of this month. It’s another step forward for PETA which, following the worldwide success of its 30-year-old “I’d Rather Go Naked Than Wear Fur” campaign, just expanded, last February, its activities to raise awareness on animal suffering generated by the fur trade to that created by the industries of wool, leather and exotic skins (on this subject, read this Boudoir Numérique interview here). Moreover, Peta France has announced today that the french brands Sandro, Maje and Claudie Pierlot are turning away from exotic skins (see here).

Substituting animal-derived materials with new vegan materials, fruit of R&D and technological advances, in order to fight against the exploitation of animals for fashion is one of the major challenges facing this industry, not respectful of the environment and sentients beings. On Fenty Instagram account, Rihanna explains : "We are always on the lookout for new materials and innovative techniques to integrate into our product design." Corset dress, oversized shirt and hoodie, baggy pants, in faux leather 50% polyurethane, 50% polyester…, discover this collection here on Fenty website.

* PETA France website is here. PETA USA website is there. Fenty's website is there.

* Continue reading on technology and innovation at the service of the fight against animal exploitation in fashion, with the following Boudoir Numérique papers :

- “Disrupt leather industry with a respectful and innovative alternative”

- PETA - "Technology can help end the exploitation of animals for fashion"