This is the first fragrance connected by NFC, available since July 15, on the website of the French brand Paco Rabanne.

By Ludmilla Intravaia

A perfume with a connected bottle, such is the new beauty tech innovation from the French brand Paco Rabanne. Launched on July 15, on the website of the perfume brand of the Spanish group Puig, this fragrance called Phantom has a unique bottle communicating by NFC.

This near-field high-frequency wireless communication technology provides access to branded content, augmented reality, games, filters, etc., through mobile phone just by putting it in contact with the top of the bottle. Find out how in the video below.

This new fragrance for men, mixing lemon, lavender and vanilla, is also refillable at will, as you can see in the video below.

Finally, last but not least, the Phantom bottle features a chromed metal robot, as futuristic as it is kawaii, to meet in Paco Rabanne's promotional campaign, below.

The looks of the alien creatures inhabiting the Phantom robot universe is signed by the British make-up artist Isamaya Ffrench.

• More info on Pace Rabanne website here.

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