Singer Rihanna has taken the pose for the confined shooting of her Savage X Summer lingerie campaign, to which she invites the members of her community to also participate at home.

By Ludmilla Intravaia

As we have seen since the beginning of confinement, fashion shootings by videoconference or by selfie have multiplied, during this Coronavirus period (more info in this Boudoir Numérique article). Barbadian singer Rihanna is no exception, she who has just unveiled the first visuals of the summer campaign of her lingerie brand Savage X Fenty, in collaboration with ambassadors from her Instagram community, immortalized in their home sweet home.

Rihanna also lent herself to the DIY shooting game, visual artist Rafael Perez having taken on the task of giving a sunny scrapbook look to this stay at home campaign which is just beginning.

Indeed, Rihanna has launched, yesterday, on Instagram, an invitation to her followers to participate in her Savage X Summer campaign, by sending selfies in Savage X Fenty lingerie. The contest is open until  May 20.

* Savage X Fenty website is here. 

* Continue reading about Rihanna with these following Boudoir Numérique papers : 

- Rihanna awarded by PETA for her Fenty faux leather collection

- Fashion models with prosthetics at NYFW 2019

- Savage X Fenty by Rihanna : Offset in Nike Back to the Future