Luminous headsets, flashy watches, futuristic bikes..., K-pop singer Jung Yunho launched his first solo album with a music video, as bling as tech, “Follow”, in June. He also wore a silhouette of Dior Men pre-fall 2019 collection, with futuristic and cyber inspirations, for his album teaser campaign.

By Ludmilla Intravaia

For the single of his first solo album "True Colors", released last May, the Korean singer U-Know had to hit hard. And what a better way to smash it than with a fashion tech inspired music video for his single "Follow", unveiled in June.

Jung Yunho asks his fans : "follow me like a robot", in his dark-industrial universe, where luminous watches, neon colored headsets and futuristic bikes steal (almost) the show, in a flood of electrostatic discharges, worthy of a Faraday cage live demonstration. If  the singer, then, suggests : "Touch me like a robot", caution is required : beware of electrocution, due to an overdose of K-pop bling bling. Check out the "Follow" music video below.

U-Know, who is also a model, chose to wear a silhouette from Dior Men pre-fall 2019 collection, signed by artistic director Kim Jones, for the visuals of his new album teaser campaign, in June. This collection, whose guest was Hajime Sorayama, a japanese artist famous for his ultra-sexy robotic pin-ups, bears science-fiction and cyber influences, as explained in the following article by Boudoir Numérique : "Fembots et sci -fi at Dior : decoding 101". Check out the campaign visuals below.